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Help Article | About Business Features

We want to be clear that the January 2021 terms and privacy policy updates do not affect personal messages. The changes are related to optional business features on WhatsApp, and provides further transparency about how we collect and use data.





What's not changing?
The privacy and security of your personal messages and calls do not change. They are protected by end-to-end encryption, and WhatsApp and Meta cannot read or listen to them. We will never weaken this security and we label each chat so you know our commitment.
Optional Business Features
We’re working to better support over 175 million people who message a business account every day. The updates related to optional business features are a part of our broader efforts to make communicating with a business secure, better, and easier for everyone. These efforts include:
  • Enabling customer service: People find it useful to chat with businesses to ask questions, to make a purchase, or get helpful information like purchase receipts. We’re now making it easier to chat with businesses who may use Meta business products. To respond to customers, some businesses need secure hosting services that Meta plans to offer. When a business uses this service, we will clearly label the chat so it’s up to you whether or not you message them.
  • Discovering a business: People can already discover businesses on Facebook or Instagram from ads that show a button you can click to message them using WhatsApp. Just like other ads on Facebook, if you choose to click on these ads, it may be used to personalize the ads you see on Facebook. Again, WhatsApp and Meta cannot see the content of any end to end encrypted messages.
  • Shopping experiences: More people are shopping online, increasing as we are apart. Where available, businesses with a Shop on Facebook or Instagram can already have Shops on their WhatsApp business profile. This allows you to see a business's products on Facebook and Instagram and shop from it directly in WhatsApp. If you choose to interact with Shops, we will let you know in WhatsApp how your data is being shared with Meta.
You can learn more details about these optional features and how we work with Meta here.

 



WhatsApp Features

TEXTS

Simple, Reliable Messaging

Message your friends and family for free*. WhatsApp uses your phone's Internet connection to send messages so you can avoid SMS fees



* Data charges may apply. Contact your provider for details.




GROUP CHAT

Groups to keep in touch

Keep in touch with the groups of people that matter the most, like your family or coworkers. With group chats, you can share messages, photos, and videos with up to 256 people at once. You can also name your group, mute or customize notifications, and more.


 



WHATSAPP ON WEB AND DESKTOP

Keep the Conversation Going

With WhatsApp on the web and desktop, you can seamlessly sync all of your chats to your computer so that you can chat on whatever device is most convenient for you. Download the desktop app or visit web.whatsapp.com to get started

 




WHATSAPP VOICE AND VIDEO CALLS

Speak Freely

With voice calls, you can talk to your friends and family for free*, even if they're in another country. And with free* video calls, you can have face-to-face conversations for when voice or text just isn't enough. WhatsApp voice and video calls use your phone's Internet connection, instead of your cell plan's voice minutes, so you don't have to worry about expensive calling charges.

* Data charges may apply. Contact your provider for details.

 




END-TO-END ENCRYPTION

Security by Default

Some of your most personal moments are shared on WhatsApp, which is why we built end-to-end encryption into the latest versions of our app. When end-to-end encrypted, your messages and calls are secured so only you and the person you're communicating with can read or listen to them, and nobody in between, not even WhatsApp.




PHOTOS AND VIDEOS

Share Moments that Matter

Send photos and videos on WhatsApp instantly. You can even capture the moments that matter to you most with a built-in camera. With WhatsApp, photos and videos send quickly even if you're on a slow connection.


 




DOCUMENTS

Document Sharing Made Easy

Send PDFs, documents, spreadsheets, slideshows and more, without the hassle of email or file sharing apps. You can send documents up to 100 MB, so it's easy to get what you need over to who you want.





VOICE MESSAGES

Say What's On Your Mind

Sometimes, your voice says it all. With just one tap you can record a Voice Message, perfect for a quick hello or a longer story.



 

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