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Help Article | How to engage with customers using the WhatsApp business directory

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The WhatsApp business directory gives WhatsApp users the ability to search for WhatsApp businesses within their communities without leaving WhatsApp. It’s a great tool for expanding your business and connecting with new customers.
Businesses that list themselves in the directory could see an influx of customer messages. We recommend these best practices to help manage an increase of customer questions:
  • Use quick replies and labels to manage incoming messages.
  • Update your business profile to ensure customers can access your business information.
  • Create a catalog to showcase your products and services.
  • If you have a physical storefront, print out a QR code, and place it in your window. This gives people an easy way to find your business on WhatsApp both online and offline.
  • Follow these account security tips to make sure your account is secure.


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WhatsApp Features

TEXTS

Simple, Reliable Messaging

Message your friends and family for free*. WhatsApp uses your phone's Internet connection to send messages so you can avoid SMS fees



* Data charges may apply. Contact your provider for details.




GROUP CHAT

Groups to keep in touch

Keep in touch with the groups of people that matter the most, like your family or coworkers. With group chats, you can share messages, photos, and videos with up to 256 people at once. You can also name your group, mute or customize notifications, and more.


 



WHATSAPP ON WEB AND DESKTOP

Keep the Conversation Going

With WhatsApp on the web and desktop, you can seamlessly sync all of your chats to your computer so that you can chat on whatever device is most convenient for you. Download the desktop app or visit web.whatsapp.com to get started

 




WHATSAPP VOICE AND VIDEO CALLS

Speak Freely

With voice calls, you can talk to your friends and family for free*, even if they're in another country. And with free* video calls, you can have face-to-face conversations for when voice or text just isn't enough. WhatsApp voice and video calls use your phone's Internet connection, instead of your cell plan's voice minutes, so you don't have to worry about expensive calling charges.

* Data charges may apply. Contact your provider for details.

 




END-TO-END ENCRYPTION

Security by Default

Some of your most personal moments are shared on WhatsApp, which is why we built end-to-end encryption into the latest versions of our app. When end-to-end encrypted, your messages and calls are secured so only you and the person you're communicating with can read or listen to them, and nobody in between, not even WhatsApp.




PHOTOS AND VIDEOS

Share Moments that Matter

Send photos and videos on WhatsApp instantly. You can even capture the moments that matter to you most with a built-in camera. With WhatsApp, photos and videos send quickly even if you're on a slow connection.


 




DOCUMENTS

Document Sharing Made Easy

Send PDFs, documents, spreadsheets, slideshows and more, without the hassle of email or file sharing apps. You can send documents up to 100 MB, so it's easy to get what you need over to who you want.





VOICE MESSAGES

Say What's On Your Mind

Sometimes, your voice says it all. With just one tap you can record a Voice Message, perfect for a quick hello or a longer story.



 

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