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Help Article | Unauthorized use of automated or bulk messaging on WhatsApp

WhatsApp is a private messaging platform originally built to help people message their friends and loved ones. Over time we've seen how people value messaging with businesses and so we've built two tools–the WhatsApp Business app and the WhatsApp Business Platform–to help companies manage customer interactions. Our products are not intended for bulk or automated messaging, both of which have always been a violation of our Terms of Service.
We are committed to reinforcing the private nature of our platform and keeping users safe from abuse. We recently detailed our on-platform capabilities to identify and ban accounts in this white paper. We're aware that some companies attempt to evade our machine learning systems, even as we work tirelessly to improve them. Using the on-platform information available within WhatsApp we've found and stopped millions of abusive accounts from operating on our service.


This is a challenge that requires a holistic approach and WhatsApp is committed to using the resources at its disposal–including legal action–to prevent abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use. This is why in addition to technological enforcement, we also take legal action against individuals or companies that we link to on-platform evidence of such abuse. WhatsApp reserves its right to continue taking legal action in such circumstances.
In addition, beginning on December 7, 2019, WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform. For example, off-platform information includes public claims from companies about their ability to use WhatsApp in ways that violate our Terms. This serves as notice that we will take legal action against companies for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date.
Nothing in this announcement limits WhatsApp's right to enforce its Terms using technology, such as banning accounts based on machine-learning classifiers, and WhatsApp will continue to do so.
We will continue to provide capabilities to help businesses communicate with their customers. To learn more about these capabilities, visit the WhatsApp Business app and WhatsApp Business Platform pages.

 



WhatsApp Features

TEXTS

Simple, Reliable Messaging

Message your friends and family for free*. WhatsApp uses your phone's Internet connection to send messages so you can avoid SMS fees



* Data charges may apply. Contact your provider for details.




GROUP CHAT

Groups to keep in touch

Keep in touch with the groups of people that matter the most, like your family or coworkers. With group chats, you can share messages, photos, and videos with up to 256 people at once. You can also name your group, mute or customize notifications, and more.


 



WHATSAPP ON WEB AND DESKTOP

Keep the Conversation Going

With WhatsApp on the web and desktop, you can seamlessly sync all of your chats to your computer so that you can chat on whatever device is most convenient for you. Download the desktop app or visit web.whatsapp.com to get started

 




WHATSAPP VOICE AND VIDEO CALLS

Speak Freely

With voice calls, you can talk to your friends and family for free*, even if they're in another country. And with free* video calls, you can have face-to-face conversations for when voice or text just isn't enough. WhatsApp voice and video calls use your phone's Internet connection, instead of your cell plan's voice minutes, so you don't have to worry about expensive calling charges.

* Data charges may apply. Contact your provider for details.

 




END-TO-END ENCRYPTION

Security by Default

Some of your most personal moments are shared on WhatsApp, which is why we built end-to-end encryption into the latest versions of our app. When end-to-end encrypted, your messages and calls are secured so only you and the person you're communicating with can read or listen to them, and nobody in between, not even WhatsApp.




PHOTOS AND VIDEOS

Share Moments that Matter

Send photos and videos on WhatsApp instantly. You can even capture the moments that matter to you most with a built-in camera. With WhatsApp, photos and videos send quickly even if you're on a slow connection.


 




DOCUMENTS

Document Sharing Made Easy

Send PDFs, documents, spreadsheets, slideshows and more, without the hassle of email or file sharing apps. You can send documents up to 100 MB, so it's easy to get what you need over to who you want.





VOICE MESSAGES

Say What's On Your Mind

Sometimes, your voice says it all. With just one tap you can record a Voice Message, perfect for a quick hello or a longer story.



 

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